A one-of-its-kind credit card that allows you to pay for rent and earn rewards while building positive credit. This card offers a host of innovative features that are designed to remove barriers traditionally associated with using a credit card for rent. Launched in June 2021, BILT is actively monitored by PI-360 with consumers providing structured product reviews on the overall value proposition and every feature/benefit actively promoted by BILT and Wells Fargo.
Defining / Distinguishing Features |
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The first credit card to let you earn rewards for paying rent |
Waives card transaction fees for rent payments |
Pay with credit card & APP even if your property only accepts check |
Pay rent without using credit (option to pull funds from bank account) |
Accelerated earn on Travel & Dining |
Build credit history by paying rent |
What we are sharing here just scratches the surface of the data and analytics that we have on this portfolio, and the entire market. If you would like to see what drives acquisition, satisfaction, and usage for any product in market (with insights for 70+ consumer segments), please do not hesitate to reach out.
Competitive Set
When analyzing the opportunity for rent rewards and related benefits, consider product strategies employed by all of the major providers in the space, including fintechs focused on financial wellness and banks. Access 4M+ consumer evaluations of every competitive product strategy to uncover what works well with this product and what is missing to drive engagement with key target audiences.
PI-360 is the only real-time innovation intelligence platform for the entire Payments market. Our data combines the deepest competitive insights on every core and fintech product with 4,000,000+ consumer evaluations of every payment feature and innovation in the U.S. market.
PI-360 interactive platform delivers these insights on-demand and in time for your next meeting.
About The Futurist Group
The Futurist Group helps identify what’s next in payments, using modern technology, frictionless consumer engagement, and intelligent analytics to provide answers to the most important and forward-looking questions about the future of payments. Dedicated to the financial services space, The Futurist Group was founded by an experienced team of professionals from consumer intelligence, fintech, banking, analytics, and payments.
About PI-360
A proprietary Product Innovation Intelligence Platform that maps and analyzes the entire competitive landscape through the lens of ongoing and structured consumer reviews. Imagine knowing everything that you need to know about your competitors' products, emerging innovation, and consumer needs without waiting for research.