Greenlight Family Cash
Greenlight Family Cash Card
PI-360 Product Monitor Profile
Greenlight extends their Teen Product offering with a first-of-its-kind Family Credit Card designed for Parents. Innovative rewards are complemented with ancillary benefits that tie into Teen Wellness and family money management. Launched in October 2022, Greenlight Family Cash is actively monitored by PI-360 with Parents providing structured product reviews on the overall value proposition and every feature/benefit actively promoted by Greenlight.
| Defining / Distinguishing Features |
|---|
| One of the few cards with Family money positioning |
| No Annual Fee for Greenlight subscribers ($4.99 / mo. entry) |
| Up to 3% cash back, w/ 3% available to high spenders ($4,000+ / mo.) |
| Tie in with Teen Wellness: Deposit rewards into Parents Wallet |
| Tie in with Teen Wellness: Auto invest rewards to pay for college |
| Promotes ancillary benefits (e.g., ride sharing, online shopping offers) |
What we are sharing here just scratches the surface of the data and analytics that we have on this portfolio, and the entire market. If you would like to see what drives acquisition, satisfaction, and usage for any product in market (with insights for 70+ consumer segments), please do not hesitate to reach out.
Competitive Set
When analyzing the opportunity for a Family Card strategy, consider product strategies employed by all of the major providers in the space, including Teen Finance fintechs and banks. Access 4M+ consumer evaluations of every competitive product strategy to uncover what works well with this product and what is missing to drive engagement with key target audiences.
PI-360 is the only real-time innovation intelligence platform for the entire Payments market. Our data combines the deepest competitive insights on every core and fintech product with 4,000,000+ consumer evaluations of every payment feature and innovation in the U.S. market.
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About The Futurist Group
The Futurist Group helps identify what’s next in payments, using modern technology, frictionless consumer engagement, and intelligent analytics to provide answers to the most important and forward-looking questions about the future of payments. Dedicated to the financial services space, The Futurist Group was founded by an experienced team of professionals from consumer intelligence, fintech, banking, analytics, and payments.
About PI-360
A proprietary Product Innovation Intelligence Platform that maps and analyzes the entire competitive landscape through the lens of ongoing and structured consumer reviews. Imagine knowing everything that you need to know about your competitors' products, emerging innovation, and consumer needs without waiting for research.
