PI-360 Product Monitor Insights
Online travel portals are a big focus for issuers. Historically, Amex and Chase have dominated this space, and as of late, we see Capital One and Citi making big investments and steady progress. As it often happens, the competition in this case is not between issuers, but rather hotel and airline websites as well as the many large travel aggregators. Credit card travel portals have a big opportunity to increase overall share of travel research and bookings, as well as the overall satisfaction with the research and booking experience.
What we are sharing here just scratches the surface of the data and analytics that we have on each portfolio, and the entire market. If you would like to see what drives acquisition, satisfaction, and usage for any travel credit card in market (with insights for 70+ consumer segments), please do not hesitate to reach out.
Competitive Set
When analyzing the opportunity for Premium Travel & Lifestyle products, consider product strategies employed by some of the other travel rewards cards, travel co-branded cards and bank-branded cards. Access 4M+ consumer evaluations of every competitive product strategy to uncover what works well with this product and what is missing to drive engagement with key target audiences.
PI-360 is the only real-time innovation intelligence platform for the entire Payments market. Our data combines the deepest competitive insights on every core and fintech product with 4,000,000+ consumer evaluations of every payment feature and innovation in the U.S. market.
PI-360 interactive platform delivers these insights on-demand and in time for your next meeting.
About The Futurist Group
The Futurist Group helps identify what’s next in payments, using modern technology, frictionless consumer engagement, and intelligent analytics to provide answers to the most important and forward-looking questions about the future of payments. Dedicated to the financial services space, The Futurist Group was founded by an experienced team of professionals from consumer intelligence, fintech, banking, analytics, and payments.
About PI-360
A proprietary Product Innovation Intelligence Platform that maps and analyzes the entire competitive landscape through the lens of ongoing and structured consumer reviews. Imagine knowing everything that you need to know about your competitors' products, emerging innovation, and consumer needs without waiting for research.