Launching New Fintech
Launching a New Fintech
A PI-360 Case Study
Determining optimal product design and positioning is arguably one of the biggest challenges for any entity.
For Fintechs, this challenge is amplified 10X. First, the offering is often unique and new-to-market, and by design requires extra effort to ensure that target audiences fully comprehend the entire value proposition and all underlying benefits. Second, regardless of how innovative the solution, every new entrant is competing against established competitors and for consumers, the old way of doing things.
We work with clients in the Fintech industry, helping them size their market opportunity, identify their target segments and the exact benefits that are most important to driving growth and long-term engagement in hyper competitive markets.
Download this case study to learn more about how PI-360 informed a new market launch for a new Super App offering.
PI-360 is the only real-time innovation intelligence platform for the entire Payments market. Our data combines the deepest competitive insights on every core and fintech product with 4,000,000+ consumer evaluations of every payment feature and innovation in the U.S. market.
PI-360 interactive platform delivers these insights on-demand and in time for your next meeting.
About The Futurist Group
The Futurist Group helps identify what’s next in payments, using modern technology, frictionless consumer engagement, and intelligent analytics to provide answers to the most important and forward-looking questions about the future of payments. Dedicated to the financial services space, The Futurist Group was founded by an experienced team of professionals from consumer intelligence, fintech, banking, analytics, and payments.
About PI-360
A proprietary Product Innovation Intelligence Platform that maps and analyzes the entire competitive landscape through the lens of ongoing and structured consumer reviews. Imagine knowing everything that you need to know about your competitors' products, emerging innovation, and consumer needs without waiting for research.
