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COVID-19 Response: Payments Incentives Consumers Want Now

And here are the results by Generational Segment (CONTACT US ABOUT THIS ANALYSIS BY OTHER SEGMENTS).



KEY TAKEAWAY: While we see consistency across generational segments, there is an opportunity for targeted product strategy for younger vs. older cardholders.

When developing your strategy, one needs to ensure that Consumer INTEREST connects with increased product USAGE.

For example, with Streaming, there are more than a few strategies that an issuer can implement (e.g., offering accelerated Earn, subsidizing a trial, offering an on-going discount etc.). Each approach is likely to have a different impact on spend patterns by consumer segment.

Pi-360 provides in-moment analysis and critical inputs (by segment) to help you evaluate the impact of any given strategy on your P&L. Our approach includes a dynamic (and robust) benchmark that can anchor against all features currently in market or a specific subset of features.

The analysis below leverages input from more than 42,000 structured product reviews to show the varying impact on Spend that a subsidized Streaming strategy can have on consumer segments. 

Pi-360 | The Only Platform to Offer In-Moment Analysis on Every Payments Strategy

As your team continues to consider your COVID-19 response, our platform can help you on multiple fronts:

1. Reduce your marketing expense while improving your KPIs

We offer in-moment, benchmarked analysis on every payments product, feature and strategy by consumer segment, minimizing the need and cost associated with traditional research, A/B testing, and flawed launches.

 2.  Increase confidence and # of business questions answered

Our platform is offered on a full-service and assisted-service basis, allowing your team to efficiently scale the insights across your organization.

3.  Get agile insights from thousands of consumers on questions that matter to your business

We offer agile access to millions of U.S. consumers. So in addition to our dynamic product intelligence database, you can collect custom feedback from thousands of consumers in time for your next meeting.     

Now, more than ever, Thinking Forward Requires Context.

The Futurist Group Team

About The Futurist Group
The Futurist Group helps identify what’s next in payments, using modern technology, frictionless consumer engagement, and intelligent analytics to provide answers to the most important and forward-looking questions about the future of payments. Dedicated to the financial services space, The Futurist Group was founded by an experienced team of professionals from consumer intelligence, fintech, banking, analytics, and payments.

About Pi-360
A proprietary Product Innovation Intelligence Platform that maps and analyzes the entire competitive landscape through the lens of ongoing and structured consumer reviews. Imagine knowing everything that you need to know about your competitor’s products, emerging innovation, and consumer needs without waiting for research.

Sources for this blog: The Futurist Group