You Don't Need A Bank Account
Walmart MoneyCard
PI-360 Product Monitor
In this day and age, you don't have to have a traditional bank account in order to receive your paychecks, earn interest, and have a payment card that allows you to earn cash back on everyday purchases. Walmart MoneyCard is actively monitored by PI-360 with consumers providing structured product reviews on the overall value proposition as well as every product feature actively promoted by Walmart & Green Dot.
| Defining/Distinguishing Features |
|---|
| Affordable monthly fee |
| Reloadable Debit Card attached to a banking App |
| Capped in-store cash back rewards prioritizing everyday categories |
| High yield banking account with early ACH |
| Layered incentives for direct deposits (e.g., monthly fee waivers, etc.) |
| Include positioning for Teens & Family Accounts |
What we are sharing here just scratches the surface of the data and analytics that we have on this portfolio, and the entire market. If you would like to see what drives acquisition, satisfaction, and usage for any product in market (with insights for 70+ consumer segments), please do not hesitate to reach out.
Competitive Set
When analyzing Walmart MoneyCard consider that this product competes with offerings from many Digital Banks, Prepaid Offers, Secured Products, Teen & Family products, as well as PFM tools. Access 4M+ consumer evaluations of every competitive product strategy to uncover what works well with this product and what is missing to drive engagement with key target audiences.
PI-360 is the only real-time innovation intelligence platform for the entire Payments market. Our data combines the deepest competitive insights on every core and fintech product with 4,000,000+ consumer evaluations of every payment feature and innovation in the U.S. market.
PI-360 interactive platform delivers these insights on-demand and in time for your next meeting.
Contact Us
About The Futurist Group
The Futurist Group helps identify what’s next in payments, using modern technology, frictionless consumer engagement, and intelligent analytics to provide answers to the most important and forward-looking questions about the future of payments. Dedicated to the financial services space, The Futurist Group was founded by an experienced team of professionals from consumer intelligence, fintech, banking, analytics, and payments.
About PI-360
A proprietary Product Innovation Intelligence Platform that maps and analyzes the entire competitive landscape through the lens of ongoing and structured consumer reviews. Imagine knowing everything that you need to know about your competitors' products, emerging innovation, and consumer needs without waiting for research.
