PointCard Titan
PointCard Titan
PI-360 Product Monitor Profile
PointCard Titan (recently rebranded as Atlas Card) is a luxury charge card that is designed to provide cardholders with the ability to customize many aspects of the card, including bonus rewards categories and redemption options. In addition, the card offers many travel benefits and a modern app to track your purchases, manage spending, and receive support. As of September 2022, the card is waitlist only, but is already actively monitored by PI-360 with consumers providing structured feedback on the overall value proposition as well as every product feature actively promoted by Atlas.
| Defining / Distinguishing Features |
|---|
| Premium retail rewards with a high annual fee |
| A charge card with no spending limits |
| Ability to configure rewards & change them whenever you want |
| Flexible redemption (e.g., travel, instant cash, crypto, etc.) |
| Mix of exclusive travel and retail benefits |
What we are sharing here just scratches the surface of the data and analytics that we have on this portfolio, and the entire market. If you would like to see what drives acquisition, satisfaction, and usage for any product in market (with insights for 70+ consumer segments), please do not hesitate to reach out.
Competitive Set
When analyzing the opportunity for disruptive new cards offered by Fintechs like PointCard Titan, consider product strategies employed by some of the largest Issuers, as well as other breakthroughs from Fintech competitors. Access 4M+ consumer evaluations of every competitive product strategy to uncover what works well with this product and what is missing to drive engagement with key target audiences.
PI-360 is the only real-time innovation intelligence platform for the entire Payments market. Our data combines the deepest competitive insights on every core and fintech product with 4,000,000+ consumer evaluations of every payment feature and innovation in the U.S. market.
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About The Futurist Group
The Futurist Group helps identify what’s next in payments, using modern technology, frictionless consumer engagement, and intelligent analytics to provide answers to the most important and forward-looking questions about the future of payments. Dedicated to the financial services space, The Futurist Group was founded by an experienced team of professionals from consumer intelligence, fintech, banking, analytics, and payments.
About PI-360
A proprietary Product Innovation Intelligence Platform that maps and analyzes the entire competitive landscape through the lens of ongoing and structured consumer reviews. Imagine knowing everything that you need to know about your competitors' products, emerging innovation, and consumer needs without waiting for research.
